Marketing : An Introduction by Philip. Kotler and Gary Armstrong (2016, Trade…

Marketing : An Introduction by Philip. Kotler and Gary Armstrong (2016, Trade…

USD 10.00 USD
SKU: SGcsXTiW
GTIN: 9780134149530
Condition: Good

Specifications

ISBN9780134149530
Subject AreaBusiness & Economics
PublisherPearson Education
Item Length0.4 in
SubjectMarketing / General
Publication Year2016
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.4 in
Item Weight44.4 Oz
Item Width0.4 in
Number Of Pages672 Pages

What stands out about this textbook is the way it links new material to prior knowledge.

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